Search Engine Optimization (SEO) is the process of enhancing a website’s structure, technical performance, and content quality to increase its organic visibility in search engine results like Google. By targeting relevant keywords, optimizing technical factors like page speed and mobile usability, and earning authoritative backlinks, SEO helps businesses capture intent-driven traffic without paying directly for ad placement. Ultimately, a strong SEO strategy connects brands with users who are actively searching for their products, services, or solutions, driving sustainable long-term traffic and credibility.